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amtp2
By: metatadBrand:
Owner:
First Used: 2008
Published: 05 July 2008
Status: Competition Entry
Notes:
Well, in my intention, the big ‘a’ has a negative photo film, not a cinema film… but, effectively, the right photo film is a bit different, so I have done this correction; to increase this idea, I have changed the big ‘a’ color from black to a dark brown, more similar to negative film color… Your note about the readability is right too, so I have repeat the a before ‘Moment’. As little consequence, I have done a bit of change in the logo characters (the 2 ‘e’, just for to be more consistent with the ‘a’ itself. Thanks to your comments, the logo has become more nice – I think. On the other hand, this is the way to achieve a good work, a comparison between client and designer.
Thanks for the changes. :o) I agree that it is a stronger logo now, but while I like it, it is not appealing to me as some of the others. If I have any of the letters as the focus of my brand, it would most likely be the ‘m’.